Creating A Diverse Company Culture
(Do’s and Don’ts)

Rose McCarter-Field

By Rose McCarter-Field

Truly creating a diverse company culture, means having a diverse team. Processes and initiatives to promote diversity can help you get there. But to retain a diverse culture, a diverse team is essential.

The more diverse your team, the more the company will naturally become a diverse workplace. A diverse workplace will appeal to a greater number and variety of people.

But how do you get there? 

Research has shown that recruitment initiatives focussed at specific minorities will increase your applicants from those underrepresented groups. Recruiting based on familiarity with a person, will prevent the development of diversity in your company. 

Many promotions happen internally, based on referral. It’s easy to fall into the trap of favouring people that remind us of ourselves. And this approach to internal promotion is one sure way to iron out any potential of creating diverse leadership in your company. This is what your HR processes are for, promote based on skills and experience, reduce the bias. 

Another trick you can try is talking to staff in minority groups. Ask them if their experiences in your company are different from other people’s. You’ll learn a lot about your company culture by doing this. And don’t just ask once, you won’t get honest insight unless you make a point of asking them three times. On the third time, they will know you are serious and want their honest opinion, this is when you will get the real insight.

We are holding a webinar on women in technology, it covers everything from recruitment, to retention, and promotion. If you’d like to attend you can sign up on the link here.